Good work speaks for itself…
best work blasts in your face.
Dharni Developers wanted to do something different. The real estate market in India is filled with a lot of jargon. Basically, the brand wants to say less and do more..
WE thought of making a carousel that basically is on your face
I personally have a negative connotation in my mind whenever I see brands use so many synonyms to any word in their ad, it shows a lack of creativity and thought process. This whole carousel shows that, the brand here assumes that a common man just wants a forever home that actually is tailored to their needs, they do not need to be sold an “opulent veranda with exquisite and bespoke lobby”, sometimes speaking less does more.
Click Here to see the full breakdown of the project and the slides.
When have you seen a real estate project be this… unfiltered?
You rarely see a developer being bold enough to post their projects when they are in the development phase as it shows a level of vulnerability, it is not pretty or it doesn’t show the "opulence" they so want to sell to their customer, but when have dreams always been - rosy? They take time to be realised and so does their “dream home”. This carousel showcases that dreams take time to be built and anything that takes time has got to be worth it, this also connects the customer to the brand as they know at what stage that particular building is in which they wanted to invest in, giving them a sense of ownership before it’s even there.
Click Here to see the full breakdown of the project and the slides.
This ain’t just a reel, its gonna get you in your feels type shi
It’s high time real estate brands spend some budget on reels as well, I wrote this ad (reel) with life stages in mind, which can be different for everyone. This reel shows that whether you are in the buying phase or just deciding or heck figuring your life out, we are there for you. We’re that group that understands for real.
Click Here to see the full breakdown of the project