the durex india project

Isn’t it funny how we have made an entire film industry out of sexual tension. From dialogues like, “Sharir ki sundarta se zyada rooh ki sundarta maayne rakhti hai… par sharir ko nazarandaz kaise karein?” that played around a little bit to dialogues like, “Choli ke peeche kya hai?” that are a bit too direct, our industry is pretty direct at promoting sexuality, then what’s wrong in accepting it? Why shame? With this campaign I aim to play around with the same Bollywood dialogues we grew up with and sell some condoms.. oops “wellness products” too..